Media Kit
Media Kit.pdf
Why should you add Alegría Living to your marketing plan?
- Because no other media tells your story like a glossy magazine. Alegría Living gives you space to deliver and fully develop your story in an engaging and entertaining way through words, photos and illustrations.
- Magazines are the most trusted media source, with a high perceived value. The right message is welcome. It cuts through the clutter and reaches people at a time and place when they are receptive. The message is not viewed as an intrusion, contrary to TV or radio commercials.
- Alegría Living is a glossy magazine, not quickly discarded and is typically referred back to multiple times. Plus, Alegría Living is unlike any other publication in Colorado and the production quality is second to none.
- Alegría Living offers a strong reinforcement of your company’s advertising and promotional campaigns and can tie those campaigns into a larger personality for the brand.
Editorial Overview
Welcome to Alegría Living. We are a publication dedicated to focusing on the joys of living in Colorado. Each issue contains thought-provoking, relevant editorial content about the area’s people, arts, culture, entertainment, homes, food, wine, health, fitness, recreation and family life. Alegría Living also profiles local people whose ideas and actions have an impact on our region. Our goal is simple: we aim to produce a lifestyle magazine that will be a source of uplifting and enjoyable entertainment.
Departments include:
Life:
A peek into the minds and hearts of Colorado residents.
Food:
Delicious seasonal recipes from local chefs and cooks, where to buy all the essentials, or dine out if you don’t feel like cooking.
Outdoors:
The area’s most wonderful and inspiring outdoor spaces for play and relaxation.
Adventure:
Comes in many shapes and sizes in Colorado.
Scene:
The people behind the local arts, entertainment & charity happenings plus a calendar of select area events.
Home:
An exclusive look into the most extraordinary homes, stunning kitchens, brilliant baths and outdoor living spaces plus the people behind the scenes.
Healthy Lifestyle:
Physical, emotional and spiritual wellness result in more balance and comfort in our lives.
What’s New:
The hottest new home and personal products at select showrooms and retailers.
Target Market: Alegría Living targets individuals with annual incomes of $75,000–$150,000 with home values between $250,000–$500,000. Areas we reach include: Colorado Springs, Salida, Cañon City, Penrose, Florence, Pueblo West, Westcliffe, Wetmore, Cripple Creek, Cotopaxi, Howard, Coaldale and Buena Vista.
Circulation
- Direct Mail: 9,000 Mailed directly to home owners in the upper Arkansas River Valley including Buena Vista, Salida, Cotopaxi, Canon City, Penrose, Florence, Westcliffe areas, Denver and the Colorado Springs area.
- Strategic Distribution: 6,000 Coffee shops, doctor, dentist and lawyer offices, salons, fitness centers, golf and country clubs, real estate offices, automotive centers and other premium spots where our target readers are found.
- Advertiser and other promotional copies
- Hotel rooms and resorts
Total Alegría Living distribution: 15,000
Colorado Distribution Area Profile
| Estimated median household income: | ||
| 2009 | 2000 | |
| Colorado Springs | $50,479 | $45,081 |
| Cañon City | $31,800 | $31,736 |
| Salida | $28,800 | $28,790 |
| Penrose | $35,700 | $35,638 |
| Florence | $29,700 | $29,628 |
| Westcliffe | $23,100 | $23,125 |
| Cotopaxi | $37,155 | $34,625 |
| Howard | $35,619 | $33,194 |
| Coaldale | $37,893 | $35,313 |
| Buena Vista | $34,800 | $34,800 |
| Cripple Creek | $39,300 | $39,261 |
| Estimated median house/condo value: | ||
| 2005 | 2000 | |
| Colorado Springs | $209,400 | $147,100 |
| Cañon City | $113,100 | $96,900 |
| Salida | $157,500 | $135,000 |
| Penrose | $143,900 | $123,300 |
| Florence | $101,800 | $87,200 |
| Westcliffe | $162,000 | $138,800 |
| Cotopaxi | $164,999 | |
| Howard | $215,629 | |
| Coaldale | $172,670 | |
| Buena Vista | $139,500 | $119,500 |
| Cripple Creek | $111,700 | $95,700 |
| Median resident age: | |
| Colorado Springs | 33.6 |
| Cañon City | 39.8 |
| Salida | 42.1 |
| Penrose | 38.7 |
| Florence | 36.1 |
| Westcliffe | 44.3 |
| Cotopaxi | 45.6 |
| Howard | 48.8 |
| Coaldale | 46.6 |
| Buena Vista | 42.2 |
| Cripple Creek | 38.7 |
| Population (year 2000): | Male | Female | |
| Colorado Springs | 376,427 | 49.5% | 50.5% |
| Cañon City | 15,431 | 50.0% | 50.0% |
| Salida | 5,504 | 48.6% | 51.4% |
| Penrose | 4,070 | 50.4% | 49.6% |
| Florence | 3,653 | 47.9% | 52.1% |
| Westcliffe | 417 | 48.2% | 51.8% |
| Cotopaxi | 1,481 | 50.8% | 49.2% |
| Howard | 906 | 49.7% | 50.3% |
| Coaldale | 327 | 52.6% | 47.4% |
| Buena Vista | 2,195 | 48.0% | 52.0% |
| Cripple Creek | 1,115 | 51.0% | 49.0% |
Information compiled from www.city-data.com
Have Alegría Living Build Your Ad
The same talented design department that produces Alegría Living magazine can produce your ad. Alegría Living wishes to provide the best service possible to our advertisers. We feel it is paramount to maintain a consistent level of quality, integrity and professionalism in our publications. As a safeguard, we reserve the right to edit or refuse any advertising material that is deemed unsuitable for our publication. Alegría Living is dedicated to working with you to give you the best possible ad.
 |
How do you want your ad to look? Attach a sample of what you want your ad to look like, along with all other materials. Photo: must be digital, 300dpi and cmyk. Logo: must be digital (prefer Illustrator eps but will accept jpg, tif, pdf), 300dpi and cmyk. Headline and Text: must be typed in a Word document or e-mailable text. Company Address: provide complete address, phone number and website. Alegria Living will provide a full image color scan, logo scan, typesetting, design, layout and two proofs. Additional proofs are $20.
Ad Specifications
Publication trim size: 8.375” x 10.875”
- Live elements not intended to bleed must be at least 0.25” from the trim on all four sides.
- Minimum bleed allowance 0.125”. For spread ads, keep live elements 0.25” from the gutter on each side.
- Ruled proof or crop marks indicating trim size must be provided for positioning or ad will be centered. Fractional ads must precisely fit outlined specifications.
- Due to press deadlines, proofs for ads received more than 5 business days after the close may not be available for client approval.
 |
Full Page ad (height: 11.125" x Width: 8.5") |
 |
1/2 Page Vertical ad (height: 9.625" x Width: 3.35") |
 |
1/2 Page Horizontal ad (height: 4.614" x Width: 7") |
 |
1/3 Page Vertical ad (height: 9.625" x Width: 2.4") |
 |
1/3 Page Horizontal ad (height: 3" x Width: 7") |
 |
1/4 Page ad (height: 4.627" x Width: 3.5") |
 |
Calendar ad (height: 4.75" x Width: 2.25") |
Media
Digital files must be supplied on CD. Ads may be submitted via email, subject to prior arrangement with the production department. Ads submitted electronically also require a contract quality proof.
Formats
Press-ready PDF (preferred). PDFs must be saved as PDFX1a format or created with the following settings: 2400 dpi, 150 line-art frequency, CMYK, all layers flattened, and all fonts embedded or outlined. When saving PS files out of Quark6, set trapping preferences to knock out all.
Illustrator, Photoshop and InDesign files are accepted. Mac platform only. All fonts must be included or converted to outline, all files flattened and CMYK only, all images and graphics included. No other applications are accepted. Film is not accepted. High Resolution Acrobat PDF: must be created with Acrobat Distiller v.4 or later (press optimized), with high-resolution graphics and fonts embedded. PDFX1a format files must be CMYK composite, fonts embedded and trapping included.
Graphics, Color, Fonts
All graphics must be at least 300dpi at 100% in the document. Only CMYK process colors are to be used. RGB files will not be accepted. Compressed images such as JPEG or LZW are also unacceptable media formats. PDF files with spot color graphics or compressed files embedded may yield unsatisfactory results when printed. Only Mac
postscript fonts are acceptable for print; both printer and screen fonts must be included.
Proofs
A SWOP standard contract proof with color bars is required. We are not responsible for color or content inconsistency if a SWOP color proof for color ads is not provided. Note: Color laser print-outs (even on photographic paper) are not considered accurate for color and are not acceptable, except for content.
Delivery
Email:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
You can e-mail your ad as long as it is under 5MG and is one of the following: .pdf, .tif or .eps.
MAIL or DROP OFF:
1104 Parkview Blvd. Colorado Springs, CO 80905
Net Ad Rates
| AD SIZE | open rate | 2x rate | 3x rate | 4x rate |
| Full page | ||||
| (Plus bleed add 5%) | - | - | - | - |
| 2/3 Page | - | - | - | - |
| 1/2 Page | - | - | - | - |
| 1/3 Page | - | - | - | - |
| 1/4 Page | - | - | - | - |
| 1/6 Page | - | - | - | - |
| Preferred Placement: When available add 15%. Advertisers Sharing Space: Add 30%. | ||||
| Premium Positions | ||||
| Back cover | - | - | - | - |
| Inside front cover | - | - | - | - |
| Inside back cover | - | - | - | - |
| Page 1 | - | - | - | - |
| We Want it We Love it! | - |
| Calender ad 1x2 box | - |
| Calender Listings | - |
| Non-Profit Discount | Inquire within |
| Ad Design Rates | $250 up to half page, $500 for full page ad design |
Editorial Schedule
|
Spring 2010 Issue |
Fall 2010 Issue Space reservation date: July 23, 2010 Ad materials due: August 9, 2010 |
| Summer 2010 Issue Space reservation date: April 23, 2010 Ad materials due: May 7, 2010 |
Winter 2010/2011 Issue |
Production Charges
| Late Materials Charge | |
| Anything delivered after artwork due date | $100 |
| Anything delivered 1 week after artwork due date | $200 |
| Size Adjustment | $50 |
| Color Conversion | $50 |
| Font Replacement | $50 |
| Typo Corrections | $50 |
| Additional Scans | $100 |
| Forwarding Of Digital Ad* | |
| Digital Delivery | $25 |
| On Disc: Allow one week for shipment | $45 |
*Client must purchase rights to any ads created by Alegría Living prior to release for use in another publication. Please contact your account representative.
Base price includes: One full image color scan, logo scan, typesetting, design,layout and two proofs. Additional proofs $20. (see page 5 for materials needed to build ads)
| Full or 2/3 Page | $500* |
| Half Page or Less | $250* |
*Applicable late fees will be applied if the final approval is received after due date. For changes made to an existing ad: (i.e. new phone number or text changes) $50/hour* Includes two proofs. Each additional proof $20. *Applicable late fees will apply.
